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Cotton Sail Consulting is a new consulting business with a very clear vision. Their mission is to "increase effectiveness by strengthening leadership and applying Biblical principles". The founder just so happens to be one of the greatest men I know -- my dad!
In his email describing the new concept, he writes:
"The thought of a cotton sail brings to mind the early days of sailing when the skills of seamanship really meant something. Mariners set a course for a new destination. It was a journey marked by obstacles and the excitement of new discoveries. In large measure, however, success depended on competence, leadership and teamwork."
T H E C H A L L E N G E
We wanted the logo to have a clean look without getting too trendy or modern. With a business like this, you want to communicate that the company is grounded and constant. Whereas, a company like a hair salon would want a more stylized logo that gives off the impression that they are in line with the latest trends.
T H E S O L U T I O N
Serif fonts (with the little feet on the ends of the letters) are associated with being established, confident, and classic. We found a serif font that still had very clean lines. Paired with a crisp, simple outline of a sail, we had our look! Clean and Classic! (like a good sailboat) We added in some notoriously nautical colors - navy and gold, and we were ready to start the printing press!
Another fun project completed! (with one of my favorite people!)
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