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We are doing a little "Throw Back Thursday" this week. About a year and a half ago, Texture Design had the wonderful opportunity to work with Melissa Griffin Photography to formulate a logo and brand identity. Her business was starting to build, and she needed a cohesive look that reflected her style and personality as a photographer. Read more about the process below!
T H E C H A L L E N G E
Melissa Griffin's portfolio is full of natural, candid portraits. Her favorite photos are the ones where people are not paying attention to the camera (like the one below). Her portfolio is full of people laughing (not on cue) and families just being themselves. The idea of being very real, candid, and natural needed to be conveyed in the logo. As we were brainstorming, Melissa explained to me that she would like to keep the feeling more organic and have less of the straight-lined, architectural feel. She was drawn to the script fonts, so the key would be to find a script that was still casual and legible.
Photo Courtesy of Melissa Griffin Photography
T H E S O L U T I O N
An earthy approach would fit the laid back personality of the photographer. It would be great to include the idea that she is capturing a brief moment in time. That is when the idea of the dandelion formed. It isn't an overly girly flower, but it is very organic. Looking at it from a metaphorical point of view, within seconds a dandelion can blow off into the wind. It is a special moment in time; but it takes skill to capture it quickly before it is gone. The idea fit so well with Melissa's goal. After finding the perfect script font for Melissa's name, the letter "g" was mimicked in the stem of the dandelion. The repetition of elements lends to a more eye-catching logo. A little more tweaking, and we were set! I don't think either one of us could have been more excited with the final product!
After completing the logo design, we began designing the business cards, client thank-you cards, cd envelopes, and website. We carried the colors and dandelion concept throughout to create a unified look that people recognize as Melissa Griffin Photography. It was a fun and rewarding project; and it has been even more exciting to watch her photography business "blossom"! (sorry for the pun)
Check out more of her work here
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